Madison Plastic Surgery has officially opened its doors, bringing a boutique, 100% cosmetic practice to Madison, WI. Founded by doctors Kyle Luvisa, Ellen Via, and Peter Wirth, the practice focuses entirely on aesthetic surgery and non-surgical treatments, without the reconstructive caseload that most hospital-based programs carry. For patients researching plastic surgery in Madison, WI, that singular focus means every recommendation, from consultation through recovery, is built around natural-looking, proportionate results.
Meet the Surgeons Behind Madison Plastic Surgery
Each co-founder contributes a unique training background to the practice, shaping its collaborative and detail-driven approach.
Together, they cover the full spectrum of facial, breast, and body aesthetic surgery:
- Dr. Kyle Luvisa, MD, trained in Plastic and Reconstructive Surgery at UCLA after earning his medical degree at Georgetown University School of Medicine, and applies that reconstructive precision to proportion and symmetry in cosmetic cases.
- Dr. Ellen Via, MD, served as Chief Resident at the University of Wisconsin-Madison, where she has performed more than 1,300 reconstructive and aesthetic procedures, and is board-eligible with a research-driven, evidence-based approach.
- Dr. Peter Wirth, MD completed his plastic surgery residency at UW-Madison and is pursuing advanced aesthetic fellowship training at Manhattan Eye, Ear & Throat Hospital, sharpening his focus on rhinoplasty, facelift surgery, and cosmetic breast and body procedures.
Why Three Surgeons Chose Madison, WI
Madison Plastic Surgery exists because its founders fell for the region before they ever built a practice here. Dr. Via and Dr. Wirth both grew up on the East Coast and completed their residencies at UW-Madison, putting down roots in Wisconsin years before opening day.
Dr. Luvisa's path started in California and led him to Georgetown, where he met Dr. Wirth. Frequent visits to Madison during his UCLA training led to the idea of a Midwest practice built around the same standards found in major coastal aesthetic markets, without requiring patients to leave home to access them.
A Practice Built Exclusively for Cosmetic Care
Madison Plastic Surgery is a private, 100% cosmetic practice, meaning its surgeons do not split their time between reconstructive trauma cases and elective aesthetic work. The new Madison office includes clinical space, a med spa, and a fully accredited, in-house surgical suite designed for privacy and comfort outside a hospital setting.
That structure supports a few things patients notice quickly:
- Consistent care from consultation through follow-up, rather than being passed between departments
- A calmer, more private surgical experience than a typical hospital operating room
- Concierge-level coordination, including scheduling support before a patient's first visit
Surgical and Non-Surgical Care Under One Roof
Patients at Madison Plastic Surgery can pursue breast, body, and facial surgery, or start with non-surgical options like /med-spa/injectables/">injectables, dermal fillers, chemical peels, and >IPL, all under the same team.
Combining both service lines lets the practice support patients whose goals evolve, whether that means starting with BOTOX and later considering a facelift, or the reverse.
Non-surgical interest has held steady nationally even as economic conditions shift. According to the American Society of Plastic Surgeons, neuromodulator treatments such as BOTOX grew 4 percent year-over-year in 2024, remaining the most-performed minimally invasive treatment in the country.
What to Expect at Your Consultation
Every consultation at Madison Plastic Surgery is free and conducted one-on-one with a doctor, not a coordinator alone. Dr. Luvisa, Dr. Via, and Dr. Wirth each describe their process as pressure-free, focused on listening first and recommending a plan second.
Patients can expect the doctors to walk through anatomy, proportion, and realistic outcomes before recommending surgery, non-surgical treatment, or a combination of both. Texts and videos are also available ahead of a visit, so first-time patients know what to expect before walking through the door.
Ready to Meet Your Madison Plastic Surgery Team?
Madison now has a private, cosmetic-focused option led by Dr. Kyle Luvisa, Dr. Ellen Via, and Dr. Peter Wirth, three surgeons who chose to build their practice here rather than somewhere else. Patients interested in facial, breast, or body procedures, or non-surgical treatments like BOTOX and dermal fillers, can schedule a free consultation to talk through their goals directly with one of the founding doctors.
Call (608) 736-8606 or visit MadisonPlasticSurgery.com to schedule a consultation today.
Disclaimer: This information is provided for educational purposes only and does not replace a consultation with a board-certified plastic surgeon. Outcomes, risks, and suitability vary from patient to patient.
